Marketing That Sells
Every component of a marketing strategy results in a moment of truth about the quality of your home – and presenting your home to the world is not a responsibility we take lightly.
An Agency Approach To Property Marketing
Our marketing program is designed to both cast a wide net for maximum exposure of your property, as well as to narrow in on specific, targeted demographics of potential buyers.
Rather than focusing on a singular strategy – we cover all of the angles taking into account People, Product, & Technology. Bringing these components together results in a comprehensive and integrated marketing program that shares with potential buyers the unique story your home has to tell.
FINDING THE UNIQUE BUYER FOR EACH HOME
Buyer Personas
When we market your home, we take into consideration all factors about your home and who your potential buyer might be, and where we can reach them. From there, we work to define a buyer persona and tailor our marketing and targeting to get your home in front of those people.
Here are just some of the ways we can market your unique home...
MAKE A GOOD FIRST IMPRESSION
Architectural Photography & Staging
Your home will look its best with professional, high-definition photos, drone and twilight photography will be used when appropriate. Coupled with staging, these visuals help capture your home's best features and showcase it in all of its elegance.
Video Marketing
Videos range from home property tours, market updates, to community spotlights, and more! They help share what makes your home and our neighborhood most special directly with potential buyers.
SEE MORE VIDEOS
MAXIMIZE EXPOSURE
Digital Marketing
Coupled with intentional targeting, we can use Facebook, Instagram, and expanded audience networks to advertise your home in your market and highlight its best features through pictures and video.
As a brokerage, we run continuous Facebook ads featuring our agents' listings. Plus, every week we promote all agent open homes via a mega Facebook open album ad to further expand reach and supplement our agents' individual marketing strategies.
REACH PEOPLE AT HOME
Direct Mail Campaigns
We don't always leave it up to digital marketing. Direct mail postcard campaigns put your home directly in people's mailboxes. You never know who is looking and who may see your home as their future dream home.
LEAVE A LASTING IMPRESSION
Professionally-Designed Marketing Materials
With our professionally designed brochures and marketing materials, our goal is to ensure people have a takeaway piece to remind them of how incredible your home is and all it offers.
TARGETED PERSONAL NETWORKS
A Database of High-Quality Buyers & Fellow Brokers
An expansive network of clients, realtors, and potential buyers will receive visually appealing and relevant marketing about your listing.
OUR AGENTS HAVE THE BACKING OF A MARKETING TEAM
We mean it when we say we take an agency approach to marketing. Our marketing team works with our agents to help them effectively market your property - whether that is developing a custom marketing plan, videography, digital advertising, brochures, postcards, and more. Our goal is to do everything we can to help our agents be successful so they can, in turn, help their clients be successful.
Are You Ready For a Better Selling Experience?
Let us craft a custom plan to market your home.